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The other week there was a post on The Online Photographer about making and selling prints and it struck a chord.
One thing I don't do is sell prints too often. But why don't I? I make enough images that are good enough to print.
One thing I didn't wanted to do is produce limited edition prints. Why? Well, I'd be lying if I said I didn't want to make a living from my photography; Don't most of us? But the main reason is that if someone came to me and said I would love a print of such an image, I don't want to turn around and say "No, that edition is over. Go and see if you buy a second hand one."
For me, I don't think that only feeds a secondary market. One that is not good for the photographer, the collector or the ordinary Joe who wants a nice picture for their wall. So whats the answer?
Well, I've made a decision how I want to do this. I'm going to make prints in runs that are very similar to the way that book publishers work. I'm going to print a run of images using one particular method. This will be individually chosen the images. It may be Giclee prints or it may be a digital file turned to a neg then developed as traditional photograph or a straight inkjet print. Whichever, it will mean that there is a first edition, second edition and so on. One that suits the photograph, the collector and anyone that wants to own one of my prints.
The final details of how I am going to offer prints has yet to be worked out and is part of what has kept me busy. As soon as I've worked it out I'll will no doubt post. But keep an eye out for an up coming catalogue.
For now though here is a new shot from The River.
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